With Samsung out of the picture, LG rightly stole most of the press attention at MWC with the launch of their G6 handset, which, in the most part, is a very nice piece of kit. However, in order to fully capitalise on Samsung's delay, they needed to do one thing, do it well, and do it quickly...

Get the phone into the hands of users before Samsung launched the S8.

... they didn't. At the time of writing (after Samsung have launched the S8, *and* anounced it's worldwide availability), we still don't know when a large number of key markets, including Europe, are going to get the G6 (and only in Korea is the phone currently available, leading to a huge number of grey import sales). Epic fail!

The Samsung phone bests the LG phone in most ways, apart from ergonomics and the lovely Quad-DAC audio chipset in the Asia-only version of the G6. However, consumers are a fickle bunch, and if they could have gotten the G6 faster, before they knew when they'd have to stump up almost £700 for Samsung's latest, they would have forgone Quad-DAC and Wireless Charging (only available on US G6s), to have the latest phone in their hands.

Overall, this is a massive mistake for LG. They had the world eating out of their palm and they missed it. Maybe they couldn't ramp production quickly enough, but if that were the case they should have run a pre-order system like Samsung and Apple do to keep the buzz going. If production quantities were not the issue and maybe the phone's variant models were the issue, LG should have scraped all that this-feature, that-feature crap and given the whole world the same phone, like Samsung do.* They didn't do that either.

All I can say is... oops!

*Samsung and others vary the frequencies in use for LTE and on some handsets add CDMA support, but mostly their specs stay the same for all world handsets. LG produce 3, 4 or 5 physically different variants of a phone, some missing feature A, some feature B etc.